Surefoot's name and logo

Pam Candea founded The Surefoot Effect to support people taking the next step towards a sustainable, equitable world. To stay sure footed. Our focus is on sustainability, resilience, leadership, exploration, and sure-footedness.

The peak on the Surefoot logo is inspired by the Baltoro Glacier in Pakistan. This is one of the largest glaciers outside the polar regions, and as many other glaciers it’s declining. This brings a risk for surrounding regions, as was seen in a flood in 2012, the same year that The Surefoot Effect was established.

The peak on the logo is unlikely recognised by the viewers, but the overall design acts as a reminder of one of the key reasons for our work on sustainability. More obviously, peaks represent exploration and challenge. The climbers must exhibit leadership and sure-footedness to reach the goal. We wish to equip people, communities and organisations on the journey by developing skills for sustainability and resilience. May each new step forward lead to significant and long-lasting change.

“The Surefoot Effect provides the time, space and leadership people need to explore, create then share their own path forward.” Pam Candea.

Surefoot’s approach recognises the only way to secure a sustainable and equitable future is to reconnect individuals with the values that shape the way they look at the world. In turn, people inspire each other to take the next step, safeguarding their shared environment.
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With sure-footed confidence we stay at the forefront of our field: respected, skilled and experienced. We use the increasing wealth of empirical research on emotional intelligence and value-based behaviour to shape our approach to assisting organisations and individuals to achieve the skills and confidence to achieve sustainability in the way they live and work.