A large body of evidence shows that values of are central importance in leading people to express concern about social and environmental issues – whether this concern is expressed by changing aspects of day-to-day behaviour, by becoming politically involved, or by volunteering.
A common set of values, which we call compassionate values, underpin such social and environmental concern. Everyone holds these values to some extent – indeed the majority of people privilege these values above all others.
Strengthening and giving voice to these values will help to create responses to a wide range of social and environmental challenges – from climate change to social exclusion. Indeed, it is difficult to foresee long-lasting and adequate responses to some of today’s most pressing challenges emerging without working to promote these values.
Common Cause is a network of people working to rebalance cultural values, creating a more equitable, sustainable and democratic society. This work, drawing on extensive collaboration with some of the world’s leading social psychologists, is establishing key principles and insights to achieve this.
Surefoot and several of our associates are part of this network and we have been applying the Common Cause approach in our work for many years – including designing and delivering the UNESCO awarding programme ‘Communities with a Common Cause‘.
Surefoot supports learning about, and implementation of, Common Cause principles and practice on the ground in Scotland. We integrate Common Cause into much of our work and training, as well as offering workshops specifically on values.
For more information about Common Cause, including a range of reports and resources, visit the Common Cause Foundation.
If you or your organisation might be interested applying values to your work, please contact us.