Values-Based Change

Values are our guiding principles, our broadest motivations, influencing the attitudes we hold and how we act.

Research from Common Cause shows that to promote justice, peace and sustainability, appealing to people’s care and concern for others is a better strategy than appealing to their self interest.

Putting this into practice requires attention to how we design and communicate projects and how we engage with the people and groups we work with.



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Pamela Candea

Managing Director
Pamela has been working to promote sustainable society actively since returning to a cherished ambition after a long career in the commercial world in 2007. She now works with community, public sector, and commercial organisations to help bring about change using values based methods. A successful and experienced leader of projects, programmes, and departments, skilled in building relationships to create groups from disparate partners to deliver solutions and effect change. After receiving a Social Innovation Award from the Melting Pot in Edinburgh, and supported by the Edinburgh Centre for Carbon Innovation, set up The Surefoot Effect, CIC, to provide a hub for practitioners working with values-based change. Current work through Surefoot includes design and facilitation of workshops and action learning programmes, coaching and mentoring, and training of facilitators.
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